APACHE STAR

Two years ago in Dubai, I met a remarkable young woman who has since transformed from a shy individual into the confident founder of her own sustainable clothing line. Alongside her supportive fiancé Roger Klüh, she has embraced a mission to make fashion more sustainable and expressive. Their partnership, marked by passion and innovation, has earned them an award for their contributions to the industry. Witnessing her evolution into a trailblazer is truly inspiring. Together, they embody creativity and collaboration, encouraging others to pursue their dreams with courage and joy.

Redefining Fashion with a Purpose. Imagine a brand that combines the thrill of breaking records with the drive to change the world—welcome to APACHE STAR. Founded in 2022 by record- breaking race boat driver Roger Klüh and his fiancée, Jessica Frühbrodt, this fashion label takes inspiration from Klüh’s iconic powerboat journey from Key West to Havana in 2015. Just as the boat shattered boundaries, APACHE STAR aims to disrupt the fashion industry with style, sustainability, and a whole lot of heart.

APACHE STAR isn’t your average clothing brand. It’s a movement—a fresh take on “slow fashion” where every piece is made with purpose. From sourcing sustainable® to using vegan, water-based inks, every decision is rooted in responsibility. And the best part? Nothing is overproduced—garments are made only when you place an order. That’s fashion on demand, without the waste. But Apache Star doesn’t stop there. They give back, too. Faulty items don’t go in the trash; they go to people in need. Plus, 1% of every sale supports CO2 removal projects, helping to offset emissions and pave the way for a cleaner planet. Their designs are as future-oriented as their mission: sporty, casual and effortlessly cool.
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Whether it's a hoodie with an integrated compass for easy navigation through the urban jungle, a down jacket with an built - in thermostat for arctic adventures or a lambskin jacket with a cigar compartment that you'll pass on to future generations - APACHE STAR makes sure you look good and do good at the same time.
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With certifications like Oeko-TexTM and the Global Recycled Standard (GRS), and materials like organic cotton and recycled polyester, you can feel confident that every purchase supports fair labor practices and sustainable innovation. APACHE STAR is proof that fashion can be more than style—it can be a statement. It’s not just about what you wear, but what you stand for. Ready to join the movement? Step into APACHE STAR and wear the change you want to see.